By Admin 
A technical SEO consultant fixes backend issues like site speed, indexing errors, broken links, crawl errors, and mobile responsiveness gaps. These technical barriers often look invisible to business owners but create massive roadblocks for search engines trying to crawl your site.
That’s why you need proper technical SEO services. Because without them, even your brilliant content struggles to rank. Here, a comprehensive technical SEO audit, like that of Technical SEO Consultant – Ben Maden, reveals hidden technical issues damaging your organic traffic and search engine rankings.
This article walks you through exactly what your SEO consultant will fix during SEO audits, from duplicate content to structured data gaps. You’ll also learn which technical challenges hurt your business goals most and how a solid technical foundation supports your broader SEO strategies.
Let’s dive in.
Technical SEO Services That Fix Your Website’s Performance
Most businesses don’t realise their website has dozens of hidden technical problems blocking them from page one. To address this, a technical SEO agency focuses on four core areas that influence crawling and rankings.
Let’s have a look at those four areas:
Site Architecture Issues That Confuse Search Engines
Messy URL structures and poor site hierarchies stop Google from understanding your content properly. As a result, they create duplicate content across multiple pages. Over time, this duplicate content weakens your ranking power and splits the authority that should go to one strong page.
In our experience working with Brisbane businesses, we’ve seen sites lose 40% of their potential organic traffic just from duplicate content issues alone.
Weak internal links are also a red flag here. Their existence means search engines can’t discover your most important pages because they bury your valuable content where nobody finds it.
Page Speed Problems Killing Your Google Rankings
Let’s be honest here, visitors abandon slow websites before they even see your content. Those oversized images and uncompressed files from your site usually drag down your loading times and frustrate people trying to access your site.
Sometimes, too many redirects create delays that hurt both user experience and crawling efficiency. Bloated code and unnecessary scripts often lower Core Web Vitals scores, and Google uses these metrics as direct ranking factors in search engine algorithms.
Mobile Responsiveness Gaps in Site Structure
Pages that don’t adapt to mobile screens push away the majority of your visitors (and yes, pinch-to-zoom is every mobile user’s nightmare). Plus, if your touch targets are too small or too close, they frustrate users on smartphones and tablets, leading to immediate bounces.
Generally, horizontal scrolling and constant zooming requirements damage your mobile usability scores. These mobile responsiveness problems directly hurt your rankings since Google’s mobile-first indexing prioritises how your site performs on phones.
Indexing Errors That Hide Your Pages from Search Results
If you incorrectly configure Robots.txt files, it will block search engines from crawling pages you actually want indexed. Similarly, your missing or misconfigured XML sitemap in Google Search Console may be hiding your newest content from crawlers.
Most importantly, Noindex tags left on important pages accidentally keep those pages out of search engine result pages completely. It means you’re losing traffic to content that technically exists but remains invisible to anyone searching.
How a Technical SEO Consultant Runs a Comprehensive Technical SEO Audit
A technical SEO consultant uses specialised tools to scan your entire website and identify performance issues, crawl errors, and ranking blockers most businesses never spot. These processes involve a thorough analysis of your site’s backend, from server configuration to how search engines crawl your pages.
Here’s what they actually do:
Broken Links and Crawl Budget Waste
Generally, 404 errors and dead links frustrate visitors and waste the crawl budget Google gives your site. Remember, every broken link forces users to hit a dead end, which damages your website’s credibility and user satisfaction.
Redirect chains also force crawlers through multiple hops before reaching their preferred destination page. This slows down how quickly search engines can index your content and burns through your limited crawl budget unnecessarily.
In our technical audits, we regularly uncover hundreds of orphaned pages with no internal links pointing to them. These pages sit invisible to both users and search engines, essentially wasting the content investment you’ve already made.
Schema Markup Gaps That Hurt Visibility
Without structured data, you can’t qualify for rich snippets like star ratings in search results. Besides, missing structured data means your competitors grab the enhanced listings while your standard blue links get ignored.
On top of that, schema implementation errors trigger warnings in Google Search Console that prevent your enhanced listings from appearing (most websites skip this step entirely and wonder why competitors outrank them). Here, the structured data audit reveals exactly which pages need markup and which types of schema will increase your visibility most.
Frankly, competitors using properly structured data grab more attention and clicks in the same search engine result pages. In this case, regular technical SEO audits catch these schema markup gaps before you lose months of potential traffic to better-optimised competitors.
Why Technical SEO Strategies Impact Your Business Goals
Technical SEO strategies create a stable foundation that helps your content rank faster, improves conversion rates, and supports your broader marketing efforts.
Here’s how different technical fixes directly impact your business outcomes:
| Technical SEO Fix | Business Impact | Results Timeline |
| Fast site speed and core web vitals | Better conversion rates, lower bounce rates, improved user satisfaction | 2-4 weeks after optimisation |
| Strong site structure and internal links | Search engines understand which pages matter for valuable keywords | 4-8 weeks for ranking improvements |
| Clean technical foundations | Content and link building deliver better seo results across your seo campaign | 3-6 months for sustained organic growth |
| Regular technical seo audits | Catches issues before they damage search engine rankings and organic traffic | Ongoing protection and quality traffic |
Bottom line: One technical audit can reveal problems that deliver ranking gains as soon as they’re resolved, with no new content or backlinks needed.
To be more specific, poor technical foundations limit how well your digital marketing strategy performs. Meanwhile, solid technical SEO creates a platform where every marketing effort works harder toward your business goals.
Technical SEO Experts Handle Local SEO and Link Building Too
The best part about working with technical SEO experts is that they don’t stop right after fixing backend problems. Instead, they coordinate with your local and link-building strategies.
Now, let’s have a look at how technical SEO supports these connected areas:
- Local SEO Technical Requirements: Your NAP consistency, location schema markup, and Google Business Profile optimisation need technical fixes to work together. Your structured data also needs to clearly signal your business location to search engines. Without that clarity, even strong local content can struggle in competitive markets.
- Site Speed Impacts Local Rankings: Mobile usability and fast load times directly affect how well your local listings perform in map results. When someone searches on their phone for services near them, slow performance kills your chances before they even see your business details.
- Toxic Backlink Identification: Technical audits find harmful links and opportunities to reclaim lost link equity from broken pages. Then, the SEO team can disavow such bad links and redirect broken URLs to preserve your website’s authority.
- Internal Link Architecture: A clean site structure makes it easier to build internal link patterns that support your important pages. That’s why technical SEO specialists identify which pages deserve more internal links to increase their ranking potential and improve site performance.
- Crawl Efficiency for Link Equity: Link building efforts deliver better ROI when your technical SEO strategy ensures crawlers can truly follow those links properly. This way, a technical SEO agency coordinates between your content team building links and the specialists fixing crawl errors that might waste that authority.
Bottom line: Technical optimisation creates a stable platform where both local SEO and link building can thrive. Without addressing technical barriers first, you’re building marketing campaigns on shaky ground that limits your organic growth and business growth potential.
Get Your Website Fixed by Real Technical SEO Experts
Technical SEO fixes the invisible problems that are holding your website back from better search rankings and online success. From crawl errors and duplicate content to core web vitals and missing structured data, these technical issues quietly damage your organic traffic every single day.
In this case, regular technical SEO audits catch problems before they cost you months of lost rankings and revenue. Plus, a technical SEO agency handles the complex backend work while you focus on running your business.
Want to find the technical barriers that are blocking your rankings? Matter Solutions runs comprehensive technical audits to find core SEO blockades on your site. Our SEO specialist team also fixes serious technical issues and builds the foundations your search engine rankings need.
Contact us and book a technical audit today.